Regional heritage, clearer product discovery. A website experience for a Chihuahua dried-meat brand, connecting its regional story with product education and a clear path toward purchase. Design contribution The work presented here focuses on content hierarchy, product discovery and a consistent visual experience across desktop and mobile. The challenge Antigua Artesanal needed to communicate the cultural value of its products while making their different formats easier to understand online. The brand story and product catalogue competed for attention, and mobile content needed clearer priorities. The approach The content follows a journey from discovery to understanding: first the brand story, then the product categories, followed by ingredients, benefits, regional origin and product details. Purchase actions appear after the visitor has enough context to proceed. Four decisions that shaped the experience Story before catalogue. Introduce origin and preparation early, giving the product a clear cultural context before presenting the full range. Different formats, clearer choices. Give chunk, snack-style and shredded products distinct visual and content treatment so visitors can understand what they are considering. A consistent action hierarchy. Repeat primary actions at relevant points in the story, keeping the next step easy to find. Mobile content priorities. Make supporting storytelling more concise while keeping products and primary actions prominent. Across screens The mobile layouts preserve product visibility while simplifying the supporting narrative. AI in the workflow AI supported reference exploration, narrative alternatives, image development and refinement, content hierarchy exploration and handoff documentation. Design decisions and final selection remained under human judgment. A shared visual hierarchy The final design brings the brand story, product information and purchase actions into a shared visual hierarchy across desktop and mobile.