Hello Mexico needed an updated book covering digital experiences, advergaming, web and mobile applications. My contribution focused on creative direction, editorial structure, reusable layouts, supporting copy and selected AI-assisted presentation scenes, integrating supplied interface, gameplay and event material. The featured experiences, identities and photography belong to Hello Mexico and their respective teams.
About the project
Hello Mexico needed an updated book covering digital experiences, advergaming, web and mobile applications. My contribution focused on creative direction, editorial structure, reusable layouts, supporting copy and selected AI-assisted presentation scenes, integrating supplied interface, gameplay and event material. The featured experiences, identities and photography belong to Hello Mexico and their respective teams.
Presentation Design | Editorial Design | Art Direction
Interactive Experiences
A clear editorial tone
Large typography and image-led openings connect the portfolio sequence. Selected presentation imagery is AI-assisted.
A system for telling each story
Sky High Biker: introduction followed by pedal, interact and score. Book design presents supplied gameplay; it does not claim game development.
Pedal, interact, score
Three steps explain the supplied interaction through AI-assisted presentation scenes. Game development is credited to Hello Mexico and its project teams.
The work in context
Supplied event documentation, distinct from AI-assisted presentation scenes.
A shared structure, different experiences
Contrasting chapters retain a recurring editorial hierarchy. Presentation imagery is AI-assisted where shown in staged scenes.
Presenting supplied interfaces
Supplied UI and experience material integrated into the book’s presentation system.
Explaining an interaction
A digital-experience introduction and a concise how-it-works sequence. These are static book exports; no playable media is implied.
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