Presta Plus supports small and medium-sized businesses seeking liquidity. The identity combines a stable institutional presence with flexibility across digital and printed communication. Connected P initials and a plus sign express the relationship between the business and its clients.
About the project
Presta Plus supports small and medium-sized businesses seeking liquidity. The identity combines a stable institutional presence with flexibility across digital and printed communication. Connected P initials and a plus sign express the relationship between the business and its clients.
Brand Identity
Financial Services
A clear visual framework
Granito Blue provides the dark base, balanced by white and Mustard Yellow. Google Sans Flex supplies the typographic hierarchy.
Granito Blue / #18252D
Mustard Yellow / #BFA406
Connection and growth
The connected initials and plus symbol.
A clear visual framework
Source guidelines define clearspace, variants and contrast.
Type with range
Google Sans Flex supplies a flexible typographic hierarchy.
A purposeful palette
Granito Blue #18252D and Mustard Yellow #BFA406 establish the primary palette.
The identity carried into print
Business cards connect the mark, palette and typographic system.
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