The selected work presents the identity as a connected visual system. A concise wordmark and icon lead into primary colors, typographic hierarchy and image applications. No campaign-performance results are inferred from these guidelines.
About the project
The selected work presents the identity as a connected visual system. A concise wordmark and icon lead into primary colors, typographic hierarchy and image applications. No campaign-performance results are inferred from these guidelines.
Brand Identity
Professional Services
The mark and its variants
The icon and clearspace relationships extend the wordmark.
Color and type
A defined palette and typographic hierarchy.
A system in application
Typographic emphasis and the mark applied over imagery.
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